Your Gym's AI Team That Stops Members From Leaving
Axcello gives you 4 fractional AI employees — a Data Analyst, CSM, Coach Assistant, and Head of Retention — that predict churn, automate outreach, and recover revenue 24/7. For less than the cost of one hire.
Connects to PushPress, Mindbody, Wodify, and more in under 5 minutes
agentic infrastructure
Your CRM. Our AI agents. Connected.
Axcello plugs into your business software and deploys an autonomous agent team that monitors, predicts, and acts — 24/7.
Axcello Agentic Engine Running Head Agent
Orchestrates all agents, prioritizes tasks
Member Success Agent
Personalized outreach via SMS & email in your gym's voice
Data Analyst
Churn scoring, attendance trends, revenue risk analysis
Coach Assistant
Workout plans, meal plans, and progress content for members
your ai team
Four AI Agents. One Mission: Keep Your Members.
Each agent handles a specific part of your retention strategy — working together, 24/7, so nothing falls through the cracks.
Head Agent
Orchestrator
The brain behind the operation. Monitors every member, coordinates retention efforts, and ensures no member falls through the cracks. Think of it as your 24/7 retention director.
Member Success Agent
Retention Specialist
Your always-on retention specialist. Sends personalized check-ins to at-risk members, celebrates milestones, and re-engages those who've gone quiet — all in your gym's voice.
Data Analyst
Intelligence & Insights
Turns your CRM data into action. Analyzes attendance patterns, payment history, and engagement to score every member's churn risk before they leave.
Coach Assistant
Content & Programming
Gives your coaches superpowers. Surfaces at-risk members for personal check-ins, automates follow-ups, and ensures every member feels seen — without adding to your team's workload.
always working
Watch your AI team in action
A live simulation of Axcello running your gym — detecting risk, sending outreach, and saving revenue around the clock.
Axcello Dashboard 0
Members today
$0
Revenue saved
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At-risk found
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Messages sent
what axcello does
Everything you need to keep members longer
Churn prediction
AI analyzes attendance patterns, payment history, and engagement to score every member's churn risk before they leave.
Automated outreach
Personalized SMS and email sent in your gym's voice at the exact right moment — no manual work required.
Member intelligence
Full profiles with health scores, lifetime value, engagement trends, and risk factors for every member.
Early warning system
Get alerted when members show cancellation patterns — missed sessions, declining attendance, payment delays.
Retention analytics
Track churn rate, saved members, revenue impact, and ROI in a single dashboard built for gym owners.
AI business chat
Ask questions about your gym in plain English. Get instant answers backed by your actual member data.
meet your ai retention team
Like hiring a data analyst and CSM — but it's AI
Axcello runs three AI agents behind the scenes: a Data Analyst that scores every member's churn risk, a CSM that writes and sends personalized retention messages, and a Chatbot that answers your business questions in plain English — all using your real members data.
Ask Axcello anything
About your gym data
"Which members are most likely to cancel this month?"
"What's our retention rate compared to last quarter?"
"Show me members who haven't visited in 2 weeks"
James Rodriguez
Member since Jan 2025
Risk signals
Positive signals
Send a personal check-in. James was a regular — his drop-off is sudden. A "we miss you" email with a free personal training session could bring him back.
members intelligence
Know every member's risk before they leave
Axcello builds a complete profile for every member — tracking attendance patterns, engagement trends, payment behavior, and class preferences. When someone starts slipping, you know about it weeks before the cancellation call.
0–100
Health scoring
Every member gets a health score updated daily based on behavior.
14 days
Trend detection
AI spots declining patterns weeks before cancellation — avg 14 days early.
early warning system
Catch the signals before it's too late
Members don't leave overnight. There's always a pattern — declining attendance, skipped classes, late payments. Axcello spots these warning signs and flags them so you can act, not react.
Attendance drop-off
"Sarah went from 4x/week to once in 3 weeks. Her health score dropped from 85 to 34."
Payment delays
"Mike's payment failed twice this month. Combined with declining visits — cancellation likely within 30 days."
Re-engaged member
"After Axcello sent a personalized check-in, Lisa came back 3x this week. Health score back to 72."
Class drop-off
"David stopped attending spin classes — his main activity. Visit frequency down 50% in 2 weeks."
Consistent attendance
"Emma visits 5x/week, tries new classes, health score 94. Strong retention candidate."
Ghost pattern
"No visits in 21 days. Last 3 members with this pattern cancelled within 2 weeks."
See how much you could save
Use our ROI calculator to see your estimated monthly savings with AI-powered retention.
Calculate Your Savings →proven results
Results you can measure
Axcello doesn't just predict churn — it stops it. Our AI-powered retention system delivers measurable results from day one. Less churn, more revenue, zero manual effort.
50K+
Members protected
120K+
Messages sent
50+
Gyms served
8x
Avg ROI
Key metrics
Per gym average40%
Churn reduced
$12K
Revenue saved
15+/wk
Hours saved
100%
Members scored
24/7
Auto outreach
35%
Recovery rate
security & compliance
Your members' data is safe with us
We take gym member data seriously. Built on SOC 2 compliant infrastructure, encrypted at rest and in transit, with full audit trails. Your gym owns your data — always.
Encrypted & secure
All member data encrypted at rest and in transit. Built on SOC 2 compliant software.
CAN-SPAM & TCPA
All automated outreach complies with messaging regulations. Built-in frequency limits.
You own your data
Export or delete everything anytime. Your member data stays yours.
how it works
Three steps to lower churn
5 min
Connect your gym data
Upload a CSV or connect via API in under 5 minutes. PushPress, Mindbody, Zen Planner — we work with them all.
< 4 hrs
AI analyzes every member
Within hours, every member gets a health score. Axcello identifies at-risk members, calculates lifetime value, and builds churn predictions.
35%
Automated retention kicks in
Personalized SMS and emails go out automatically — in your voice, on your schedule. You watch the dashboard while AI does the heavy lifting.
ready to stop the churn?
Keep the members you've worked so hard to get.
Join the gyms using AI to predict and prevent member churn. Set up in minutes, see results in weeks.
Free 90-day pilot. No credit card required.
Simple Pricing
Pick your tier. Start your 90-day free pilot.
Every plan includes all 4 AI agents. No hidden fees. Cancel anytime.
Starter
Up to 300 members
$424/mo billed annually
Minimum 5x ROI
- ✔All 4 AI agents
- ✔Churn prediction & scoring
- ✔Automated email & SMS outreach
- ✔Real-time member monitoring
- ✔Retention dashboard
Growth
301–800 members
$764/mo billed annually
Minimum 7x ROI
- ✔Everything in Starter
- ✔Advanced retention analytics
- ✔Multi-channel outreach (email + SMS)
- ✔Coach Assistant AI agent
- ✔Priority support
Pro
801–2,000 members
$1,274/mo billed annually
Minimum 10x ROI
- ✔Everything in Growth
- ✔Dedicated CSM
- ✔Custom AI training on your data
- ✔API access & integrations
- ✔Multi-location support
Enterprise (2,000+ members)? Custom pricing with dedicated support, SLAs, and multi-location management. Talk to us.
Every plan starts with a free 90-day pilot
See your actual churn reduction before you pay a penny. No credit card required. No commitment. If we don't deliver results, you don't pay.